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Cayenne Parked on Street

‘The Third Porsche’ – 20 years of the Cayenne


In the mid 90’s Porsche embarked on the pursuit of the ‘Third Porsche’. This was to be a car that would radically redirect the known successes of the Porsche brand by introducing a unique vehicle to the market. Following the North American trend Porsche decided to begin development of an off-road vehicle that would not only compete with other sports orientated SUVs but also challenge their top competitors in the off-road segment. Initially dubbed ‘project Colorado’ the early concepts of the Cayenne were born, and it has subsequently taken the world by storm.

The first-generation Cayenne (E1) debuted in 2002 and was released with the addition of new technology that has since been developed within other Porsche models. Air Suspension and PASM – Porsche Active Suspension Management, a system that constantly adapts and controls the damping force of the suspension to help aid performance on a variety of road surfaces. The second-generation of Cayenne (E2) introduced a whole new styling upgrade and the integration of a new and improved central consol. Porsche continued with its introduction of innovative technology by releasing a new range of E-Hybrid models which remain consistently desirable today. By the time the Cayenne (E3) was released in 2019, it was clear that the E-Hybrid models were capable of remarkable performance and fuel economy combined. In every day driving modes the most powerful model in the line-up, the Cayenne Turbo S E-Hybrid which features a 680bhp, 4.0L V8 and additional electric motor could deliver up to 60 MPG and had the ability to travel from 0-62 MPH in just 3.8 seconds.

The latest model to be release to the market, the Cayenne Platinum Edition benefits from the addition of several previously non-standard options such as, LED Main Headlights including Porsche Dynamic Light System (PDLS), a panorama roof system which is now standard for the Cayenne, Cayenne S and Cayenne E-Hybrid models. Bose® Surround Sound System, Ambient Lighting, Porsche Crest on the headrests and analogue clock on the dashboard. The new Cayenne Platinum Edition offers the complete package.

To find out more about the current Cayenne line-up, to book a test drive or discover any other models in the Porsche range, please contact a member of the Porsche Centre Cardiff team on 02920 350 911 .